Yesterday I talked with a gal in LA who founded a growing social enterprise. When we scheduled the call, she gave me a thirty minute window, so I knew up front that she was a woman with strong boundaries. When we began to chat, one of the first things out of her mouth was,
I’m an ROI girl. What can I do to make sales?
There was a time when those words would’ve stopped me in my tracks, thinking to myself, Then why in the world are you talking with me? I’m the party bus, I’m NOT the ROI girl. But that was my old story that used to hold me back.
I have a new one now.
What I’ve learned is this, if you make choices based on feelings alone, you’ll almost always regret them. Choices have to be made based on our values. Yes, feelings and instincts play a role, but they can’t …