On a trip to Boston, Ashley VanBuskirk, founder of Flora Stationery (& one of our Love Makers) met with Holly Curtis, a designer at Keds.
Holly spent time answering questions and mentoring Ashley before delivering surprising news that will impact Ashley and Flora, in such a beautiful way. When I watched the video, I was pleasantly surprised to find out how Keds is going to help Ashley spread her message. They’re not changing their business model and they’re not scrapping the whole thing to start from scratch.
They’re creating ways to give back with the products they’re already making.
(Watch the whole video below.)
Today, I want to point out that it doesn’t take an extreme business makeover to make a difference. It can start with one simple change. One step in the right direction.
Keds may never know all the lives they will touch as a result of this decision.
The ripple effect …