In 2013 we did a crowdfunding campaign for HeartStories. It was a learning experience in every way.
I’m already a pretty passionate person, but I had just quit my corporate sales job to devote all my time to HeartStories and I was fired up! It was the full court press. I thought we would to blaze out of the gates and the whole world would instantly latch on to our idea.
I knew a creative and impactful short film was the most important part of the crowdfunding campaign. So I found the most talented team of creative people I could to make it and I trusted their every word.
Maybe a little too much.
I loved the concept they came up with for telling our story because it wasn’t just me, sitting in front of a camera the entire time. We planned for days and brought in several other women to share parts of their personal stories. I’ll never forget my final instructions …