This was the scene at my house on Saturday. A few of us on Team HeartStories gathered – some of us in person (Taylor drove all the way from Lubbock!), Natalie via live stream, and a few were there in spirit, to invest in an intentional conversation about who we are as a brand, who we seek to serve and how we show up in the world in a way that reaches her.
Saturday “work” meetings are not the norm for us. In fact, I try hard to avoid working at all on Saturdays, but sometimes it’s the inevitable life of an entrepreneur. This Saturday meet-up was so well worth the investment.
We decided that if HeartStories was:
An animal, we’d be a Labrador Retriever
A type of music, we’d be Kelly Clarkson
A color, vibrant (fun) red
A celebrity, Reese Witherspoon
A city, (a mashup between) Santa Monica, Nashville and Sedona
A drink, French 75
After all that …